MBA program of Zhejiang Gongshang University worships the organic combination of scientific spirit, humanistic spirit and MBA education and it is rooted in Zhejiang Province-one of eastern coastal provinces in China with the most developed economy. It faces to Yangtze River Delta and the objective is to “root in regional innovation and entrepreneurship practice, cultivate professional managers and entrepreneurs with social responsibility and pioneering spirit, international view and native advantages as well as outstanding strategic thinking and executive capability and the characteristic is to “reply on century-old prestigious school, root in regional culture focusing on commerce, combine knowledge and action in process of cultivation and take advantage of education and service all the time”. Besides, the emphasis of the program is to cultivate talents in finance, IT service, innovation and entrepreneurship of middle and small-sized enterprises and modern commerce and marketing in globalization and information age by virtue of construction of special talent system of Zhejiang merchants through “cultural inheritance, guidance in wisdom, action in study and international development”.